Do you remember the days of dial-up, the tedious process of connecting to America Online, that “You’ve got mail” alert signaling a piece of digital correspondence you have received while you were “off-line”? Most travelers who travled for business in the AOL era knew the headaches of rigging up connections to get news and stocks updates on their oversized laptops. The aforementioned concept seems almost foreign in 2014. In the ever-connected world of smartphones, tablets, lightweight laptops, internet users demand unlimited bandwidth, free wifi, unlimited downloads and virtually no disconnection times. And for various reasons, WiFi has topped every other amenity in the hotel industry.
A survey recently conducted by AMBA Hotels, the newest 4-star brand in UK, has found that free and fast WiFi tops the list of amenity factors that guest base their booking decisions on. Surveying 1000 participants, 67% stated the WiFi was the most important factor in their booking decision. It topped even a good night’s sleep at 58%, as well as friendly staff, which came in at much lower 40%.
Guest ranked free WiFi as well as hotel’s location as the most important factors. 84% of guests reported suffering from the lack of fast WiFi. 33% stated that slow hotel internet has cause them to miss out on important work emails and 8% spoke of loss of business by not being able to communicate with their clients. 34% stated they wanted faster WiFi with unlimited downloads.