This Sunday’s Real Estate section of the New York Times included an interesting article: The Cellphone Imperative: If I Can’t Text, I’m Moving, which addressed the ongoing issue of poor in-building coverage in NYC multi-family buildings and the negative impact that lack of coverage has on leasing apartments.  Solutions range from WiFi Calling all the way to DAS – but the point is clear, it’s time for building owners to pick a solution or risk losing potential renters and buyers.  See below for a run-down of the most popular solutions or contact us to discuss what solution is right for your property: 203-523-5210.

The Impact

So just how negative an impact does poor in-building cellular having on leasing and selling apartments?  The NYT made it pretty clear:

“’It could kill a deal,’ said David J. Maundrell III, the founder of, which was acquired a few days ago by Citi Habitats.  Being fully connected has become ‘a part of our daily routine,’ said Mr. Maundrell, noting how prospective residents constantly check their phones during showings. ‘People are addicted to it.’”

Real estate brokers are also taking notice of the importance of good cellular reception inside and are saying that, for buyers, adequate cellular coverage is non-negotiable and is as much a requirement of purchasing/ leasing a home as having a certain number of bedrooms:

“’A strong cell reception is a prerequisite,’ said Michael Graves, an associate broker at Douglas Elliman.”

Apparently, even celebrities are not exempt from facing coverage issues in their luxury apartments.  According to the Times, Jay Z walked away from a long-term lease after suffering a few days of poor cell signal.  Case in point, from billionaire to “renters on a budget”, everyone has cellular coverage on their priority list.

What Causes The Cellular Problem

Unfortunately, building owners encounter the issue of poor cellular coverage simply because they are building their buildings in the best way: using energy efficient materials like low-E glass, reinforced steel and concrete.  These building materials are creating a big problem.  Material like low- emissions glass, for example, is designed the keep the elements out and heat/ air conditioning inside – these energy saving windows drastically weaken cell signal and in some cases do not allow it to pass through at all.

Available Solutions

The NYT article talks a lot about both DAS and wireless networks (WiFi), though it seems to lump them together without pointing out the differences.   This part of the article can be a bit confusing.  A DAS system simply is not an option for the majority of building owners out there due to the high cost and amount of time it takes to get approval on such a solution, WiFi Calling and CellBoost® are very different from DAS in both network architecture, cost and need for approval.  There are multiple solutions for building owners to consider and what is right depends on the needs of the property: budget, the demographics of the building, time-frame for deployment, etc all need to be considered.  Solutions range from highly expensive carrier solutions to the more cost efficient dedicated WiFi Calling solution.  Here is a snap shot of the three most popular building-wide solutions, what they look like and how much they cost (from least to most expensive):

WiFi Calling – Approx. Cost: $0.40 per square foot:

  • What Is It? In-building wireless network with dedicated bandwidth and quality of service
  • Benefits: Cost effective, same physical network provides data services for residents, supports multiple carriers, call quality in testing is often better than cellular
  • Downsides: Currently only available for AT&T, T-Mobile & Sprint (Verizon has said they will deploy soon)


- Approx. Cost: $0.75 per square foot:

  • What Is It? Uses a donor antenna to bring existing outdoor cell signal into the building
  • Benefits: Quick to deploy, carrier agnostic, does NOT require carrier approval
  • Downsides: Currently only available for AT&T, T-Mobile & Sprint (Verizon has said they will deploy soon)

DAS - Approx. Cost: $2.00 per square foot:

  • What Is It? Essentially turns a building into a mini-cell site.  Relies on a base transceiver station.  Mostly used for stadiums and arenas
  • Benefits: Provides excellent cellular call quality
  • Downsides: Very expensive, slow to deploy, may become obsolete


Cellular Problems At Your Property?  contact us to discuss what solution is right for your property: 203-523-5210.