Yesterday Apple’s “September 9 Event” (as the blog-o-sphere heralded the secret but widely-speculated iPhone 6 launch) took place amid a flurry of internet chatter, live blogging, round-table live discussions and oh yeah, U2. What made this event stand out – in fact is widely being referred to as being as impressive as the original iPhone launch – was that is had a much different feel from the last few (dare I say) static Apple events. The venue was a custom built three story mega-structure, the usually tight invite list was broadened, but most importantly no one was 100% sure as to what was going to happen. Sure there were rumors, maybe a bigger iPhone, perhaps an iWatch – but mostly there was just a lot of speculation.
The event delivered. The announcement of new, larger iPhones, Apple Watch, Apple Pay and more made this event less about a product launch and more about a full scale integration place between us and all of our Apple devices. In fact with the ubiquitous Apple computer which is now composed of all of device working in sync together, all the time, there is no portion of our life left untouched by an Apple computer. Wired said it best, “A computer in your pocket. A computer on your body. A computer paying for all your purchases. A computer opening your hotel room door. A computer monitoring your movements as you walk though the mall. A computer watching you sleep. A computer controlling the devices in your home. A computer that tells you where you parked. A computer taking your pulse, telling you how many steps you took, how high you climbed and how many calories you burned—and sharing it all with your friends. A computer in your car. All of it the same computer: The computer in the sky that connects to the computer in your pocket and on your wrist and in your car, your office, and your home.”
One step closer to a WiFi calling world…
Of most interest to us, of course, was Apple’s Phil Schiller discussing Apple’s support for WiFi calling and it’s partnering with T-Mobile for advanced WiFi calling. So exciting!!! For the first time, iPhone users over T-Mobile’s network will be able to seamlessly roam from WiFi to cellular and back. We have been waiting for this release for months now and with Apple now officially onboard with WiFi calling – the market is going to demand that Verizon and AT&T support this new iPhone feature. What we did not expect, however, was the emphasis on the T-Mobile/ Apple partnership to make WiFi calling the best it can be… better than cellular! A simple Google search for “Apple WiFi Calling” shows how exciting this news is.
Then there was Apple’s small announcement about wireless charging. While the tech world was less than impressed with what Apple is calling “wireless charging” the general feeling was “we like where this is heading”. The wireless charging industry has never quite gotten off the ground, but with Apple onboard there are sure to be good things to come. If you missed the announcement, the new Apple watch will use a method called “inductive charging”. According to the Forbes write up, “An electric current in a transmitter creates a magnetic field that induces and electric current in a receiver, thereby charging the device. But in the case of the Apple Watch, the transmitter, which is snugged into place with a magnet, is connected to a cord.” That being said – you still don’t have to plug it into the wall which is a huge bonus.